500 million agriculturalists produce food for 2 billion people across the world. In Africa, 80% of the population works in the agricultural sector, and 68% of women who are economically active work in the agricultural sector, making it the continent with the highest rates of female entrepreneurship in the world. Unfortunately, African agriculturalists also suffer the most social injustice and most live below the poverty line, whereas in reality, they are a priceless human resource, with the skills and knowledge to preserve the biodiversity of local ecosystems and the traditions and knowledge linked to the agricultural sector. Furthermore, these agriculturalists work primarily in the informal sector. Consequently, their activities and products lack visibility, rarely reaching a larger market that is dominated by multinational companies and more structured businesses.
To confront this problematic context, Enjoy Agriculture proposes a solution that uses agritourism to bring visibility and sustainable economic growth to African agricultural communities. Agritourism, a concept born and developed in Europe, can be adapted to the local context to re-value rural economies through the promotion of agro-experiences led by local leaders in urban and rural areas, thus bringing together sustainable tourism and an opportunity to learn traditional agricultural and culinary practices.
Enjoy Agriculture is the first digital startup in Africa promoting agritourism on the continent by connecting local agricultural actors with travelers from around the world.
Via our digital platform, you will be able to purchase experiences, workshops, and trips based on selected criteria (time available, activities included, preferred landscapes), allowing you to create a personalized itinerary and to authentically experience the organic farms, traditional gastronomy, beaches, forests, and other landscapes and traditions of the African continent. Reconnect with the natural world – and learn its many secrets – with Enjoy Agriculture.