500 million agriculturalists produce food for 2 billion people across the world. In Africa, 80% of the population works in the agricultural sector, and 68% of women who are economically active work in the agricultural sector, making it the continent with the highest rates of female entrepreneurship in the world. Unfortunately, African agriculturalists also suffer the most social injustice and most live below the poverty line, whereas in reality, they are a priceless human resource, with the skills and knowledge to preserve the biodiversity of local ecosystems and the traditions and knowledge linked to the agricultural sector. Furthermore, these agriculturalists work primarily in the informal sector. Consequently, their activities and products lack visibility, rarely reaching a larger market that is dominated by multinational companies and more structured businesses.
To confront this problematic context, Enjoy Agriculture proposes a solution that uses agritourism to bring visibility and sustainable economic growth to African agricultural communities. Agritourism, a concept born and developed in Europe, can be adapted to the local context to re-value rural economies through the promotion of agro-experiences led by local leaders in urban and rural areas, thus bringing together sustainable tourism and an opportunity to learn traditional agricultural and culinary practices.
Enjoy Agriculture is the first digital startup in Africa promoting agritourism on the continent by connecting local agricultural actors with travelers from around the world.
Via our digital platform, you will be able to purchase experiences, workshops, and trips based on selected criteria (time available, activities included, preferred landscapes), allowing you to create a personalized itinerary and to authentically experience the organic farms, traditional gastronomy, beaches, forests, and other landscapes and traditions of the African continent. Reconnect with the natural world – and learn its many secrets – with Enjoy Agriculture.
SUPPORT LOCAL AGRICULTURAL COMMUNITIES
By working closely with our local partners and highlighting their unique attributes, Enjoy Agriculture offers travelers experiences that might be difficult to access during classic tourist travel.
Do you want to discover the country by learning about its agricultural and rural traditions?
If you love nature and food, and you are interested in supporting rural women and communities promoting sustainable agriculture on the continent, try one of our activities: you’ll have to chance to learn with and from local leaders, who will teach you how to prepare and conserve local grains and fruits, how to use permaculture techniques, how to prepare traditional recipes, or how to harvest and process mangrove forest honey!
In addition to the agricultural and culinary workshops, our partner organizations will provide you with local guides, who will accompany you in discovering the region’s breathtaking landscapes, fascinating history, and rich culture.
Team
Enjoy Agriculture is a social enterprise created by three women passionate about travel, agriculture, and tech innovation. Hailing from different countries and cultural backgrounds (Italy, Senegal, and Morocco), the three co-founders met in Senegal in 2014. After many years working in the sectors of agricultural entrepreneurship, sustainable tourism, and agritech, the three women finally decided to put their knowledge and skills to use in support of local agricultural workers and to develop Africa’s own agri-tourism industry. Africa is a dynamic and fascinating continent, but it continues to be undervalued and stereotyped by many. By promoting sustainable tourism and encouraging local people and communities to share their agricultural and culinary traditions, their hope is that Enjoy Agriculture might help both break down stereotypes and foster economic growth.
Team
Enjoy Agriculture is a social enterprise created by three women passionate about travel, agriculture, and tech innovation. Hailing from different countries and cultural backgrounds (Italy, Senegal, and Morocco), the three co-founders met in Senegal in 2014. After many years working in the sectors of agricultural entrepreneurship, sustainable tourism, and agritech, the three women finally decided to put their knowledge and skills to use in support of local agricultural workers and to develop Africa’s own agri-tourism industry. Motivated by a passion for exploring new cultures and traditions, Asmaa, Elisabetta, and Awa have each traveled and lived in various countries around the world, primarily on the African continent. In the communities they have traveled to and lived in, they discovered rich culinary traditions, fascinating local agricultural practices, and exceptional natural beauty; these qualities make the continent a place that is rich, welcoming, and exciting – and a place that is well worth exploring. Africa is a dynamic and fascinating continent, but it continues to be undervalued and stereotyped by many. By promoting sustainable tourism and encouraging local people and communities to share their agricultural and culinary traditions, their hope is that Enjoy Agriculture might help both break down stereotypes and foster economic growth. By highlighting the hard work of rural women, traditional agricultural practices, and rich culinary traditions, the three co-founders hope to promote a new vision of the African continent and to make this precious ancestral knowledge accessible to travelers eager to to authentically engage with African landscapes and traditions.
